Leo Burnett

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. ↗

— Leo Burnett

#any #bad #fool #genius #good

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. ↗

— Leo Burnett

#big #clients #come #creative #executives

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. ↗

— Leo Burnett

#advertising #believable #greatest #greatest thing #in my opinion

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. ↗

— Leo Burnett

#business #explaining #purpose #renders #service

What helps people, helps business. ↗

— Leo Burnett

#business #helps #people

A good ad which is not run never produces sales. ↗

— Leo Burnett

#good #never #produces #run #sales

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. ↗

— Leo Burnett

#advertising #business #heart #ink #interpret

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.' ↗

— Leo Burnett

#get #got #here #how #people

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising. ↗

— Leo Burnett

#anyone #around #estimate #fooled #inaccurate

Fun without sell gets nowhere but sell without fun tends to become obnoxious. ↗

— Leo Burnett

#fun #gets #nowhere #obnoxious #sell