Leo Burnett

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'. ↗

— Leo Burnett

#basic #believed #course #din #ever

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. ↗

— Leo Burnett

#business #cannot #creative #does #flourish

Curiosity about life in all of its aspects, I think, is still the secret of great creative people. ↗

— Leo Burnett

#aspects #creative #creative people #curiosity #great

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. ↗

— Leo Burnett

#ad #advertising #easier #far #good

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. ↗

— Leo Burnett

#inviting #look #make #memorable #read

I regard a great ad as the most beautiful thing in the world. ↗

— Leo Burnett

#beautiful #beautiful thing #great #i #most

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. ↗

— Leo Burnett

#art #get #getting #just #naturally

Good advertising does not just circulate information. It penetrates the public mind with desires and belief. ↗

— Leo Burnett

#belief #circulate #desires #does #good

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. ↗

— Leo Burnett

#am #believes #boring #dangers #death

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. ↗

— Leo Burnett

#either #get #handful #may #mud