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Employing staff to cope with the growth of sales the company was originally registered as Ashley Mountney (Laura's maiden name) Bernard changed the name to Laura Ashley because he felt a woman's name was more appropriate for the type of products. This put them on the road to becoming an international company with a brand that is recognized around the globe. Her husband was knighted only after her death; hence Laura Ashley was always Mrs.
She later expanded into clothing design and manufacture in the 1960s. She originally made furnishing materials in the 1950s. Laura Ashley (7 September 1925 – 17 September 1985) was a Welsh fashion designer and businesswoman.