Joseph E. Levine

Robertson's obituary quotes one of the slogans as reading: "Jap Rats Stop at Nothing - See This. "
Levine discovered that double features with the same cast members or similar titles brought in higher box-office revenues; this led him to present two movies together because they had similar titles. Known trademarks
Levine became famous in the industry for his massive advertising campaigns starting with Hercules in 1959.

Joseph Edward Levine (September 9 1905 – July 31 1987) was an American film producer.