Jonathan Ive

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value. ↗

— Jonathan Ive

#work #faith

Design is a word that's come to mean so much that it's also a word that has come to mean nothing. ↗

— Jonathan Ive

#come #design #mean #much #nothing

Designing and developing anything of consequence is incredibly challenging. ↗

— Jonathan Ive

#challenging #consequence #designing #developing #incredibly

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making. ↗

— Jonathan Ive

#aware #benefit #designing #i #i am

I discovered at an early age that all I've ever wanted to do is design. ↗

— Jonathan Ive

#design #discovered #early #early age #ever

I think subconsciously people are remarkably discerning. I think that they can sense care. ↗

— Jonathan Ive

#discerning #i #i think #people #remarkably

It never ceases to amaze me what it takes to develop and bring to mass production a product. ↗

— Jonathan Ive

#bring #ceases #develop #mass #mass production

It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face. ↗

— Jonathan Ive

#designer #designers #face #i #irritates

It's difficult to do something radically new, unless you are at the heart of a company. ↗

— Jonathan Ive

#difficult #heart #new #radically #something

Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard. ↗

— Jonathan Ive

#different #doing #easy #genuinely #hard