Jay Chiat

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency. ↗

— Jay Chiat

#better #first #founded #generation #good

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop. ↗

— Jay Chiat

#ought #shop #should #tell #telling

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer. ↗

— Jay Chiat

#advertising #concentrate #consumer #how #i

Charlie Rose is the ultimate ad. ↗

— Jay Chiat

#charlie #rose #ultimate

Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future. ↗

— Jay Chiat

#development #eighty #everyone #future #happening

Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives. ↗

— Jay Chiat

#fire #how #impacted #internet #intrude

First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library. ↗

— Jay Chiat

#because #brainstorm #clients #come #first

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range. ↗

— Jay Chiat

#i #long #lot #make #model

I like the Gap ad, the khaki one. I liked that. ↗

— Jay Chiat

#gap #i #like #liked

In the '20s they were telling us wed all have our own private plane and take vacations to the moon. ↗

— Jay Chiat

#our #own #plane #private #take