Howard Schultz

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. ↗

— Howard Schultz

#brand-loyalty #branding #advertising

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does... ↗

— Howard Schultz

#branding #advertising

One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure ↗

— Howard Schultz

#leadership

There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. ↗

— Howard Schultz

#making-free-choices #courage

when we love something, emotion often drives our actions. ↗

— Howard Schultz

#inspirational

To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader. ↗

— Howard Schultz

#leadership #leadership

Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk. ↗

— Howard Schultz

#work #life

This is not his job, I thought, it's his passion. ↗

— Howard Schultz

#passion #work #life

Just. Plain. [Fu*king.] Grilled. Swordfish. ↗

— Howard Schultz

#inspirational #inspirational

China traditionally has been a tea-drinking country but we turned them into coffee drinkers. ↗

— Howard Schultz

#china #coffee #country #drinkers #into