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Frank Luntz

Read through the most famous quotes from Frank Luntz




Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.


— Frank Luntz


#communication #complement #each #ideology #into

If you're a good numbers person, you're a bad language person.


— Frank Luntz


#good #language #numbers #person #you

In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing.


— Frank Luntz


#actually #being #cases #emotion #fact

It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.


— Frank Luntz


#emotional #love #nothing #rational #vacation

People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.


— Frank Luntz


#clients #corporations #discipline #like #me

There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.


— Frank Luntz


#ever #explain #going #i #lemon

We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest.


— Frank Luntz


#hear #hearing #humans #memory #only

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.


— Frank Luntz


#dry #emotionally #even #inaccurate #more

How I say it has as much of an impact on what people think of me as what I say.


— Frank Luntz


#i #impact #me #much #people

Some people call it global warming; some people call it climate change. What is the difference?


— Frank Luntz


#change #climate #climate change #difference #global






About Frank Luntz

Frank Luntz Quotes




Did you know about Frank Luntz?

Though he now believes humans have contributed to global warming he maintains that the science was in fact incomplete and his recommendation sound at the time he made it. '" In an editorial response the Wall Street Journal wrote that "PolitiFact's decree is part of a larger journalistic trend that seeks to recast all political debates as matters of lies misinformation and 'facts' rather than differences of world view or principles.

” He is also an author of business books dealing with communication strategies and public opinion. Luntz's specialty is “testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.

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