David Ogilvy

Never stop testing, and your advertising will never stop improving. ↗

— David Ogilvy

#improving #never #never stop #stop #testing

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. ↗

— David Ogilvy

#family #lies #mine #never #own

Ninety-nine percent of advertising doesn't sell much of anything. ↗

— David Ogilvy

#anything #much #ninety-nine #ninety-nine percent #percent

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. ↗

— David Ogilvy

#advertising #conceal #i #illustrate #manufacturers

The advertisers who believe in the selling power of jingles have never had to sell anything. ↗

— David Ogilvy

#anything #believe #had #jingles #never

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. ↗

— David Ogilvy

#down #flag #headline #kind #meat

The secret of long life is double careers. One to about age sixty, then another for the next thirty years. ↗

— David Ogilvy

#age #another #careers #double #life

Our business is infested with idiots who try to impress by using pretentious jargon. ↗

— David Ogilvy

#idiots #impress #infested #jargon #our

What really decides consumers to buy or not to buy is the content of your advertising, not its form. ↗

— David Ogilvy

#buy #consumers #content #decides #form

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. ↗

— David Ogilvy

#break #decide #image #like #make