David Ogilvy

Advertising is only evil when it advertises evil things. ↗

— David Ogilvy

#advertising #evil #only #things

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. ↗

— David Ogilvy

#corrupt #does #editors #fewer #incorruptible

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. ↗

— David Ogilvy

#brand #complex #contribution #every #image

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. ↗

— David Ogilvy

#better #creative #creative genius #first #genius

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. ↗

— David Ogilvy

#dishonest #kind #left #only #ought

Leaders grasp nettles. ↗

— David Ogilvy

#grasp #leaders

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years. ↗

— David Ogilvy

#attract #been #country #did #edge

A good advertisement is one which sells the product without drawing attention to itself. ↗

— David Ogilvy

#attention #drawing #good #itself #product

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. ↗

— David Ogilvy

#body #cents #copy #dollar #eighty

Advertising reflects the mores of society, but it does not influence them. ↗

— David Ogilvy

#does #influence #mores #reflects #society