Bo Jackson

In 2006 Jackson appeared on the Spike TV sports reality show Pros vs. Jackson's 221 yards on November 30 1987 just 29 days after his first NFL carry is still a Monday Night Football record. He was also spokesman for HealthSouth's "Go For It": Roadshow.

In 1989 and 1990 Jackson's name became known beyond just sports fans through the "Bo Knows" advertising campaign a series of advertisements by Nike that starred Jackson alongside Rock and Roll Hall of Fame musician Bo Diddley promoting a cross-training athletic shoe named for Jackson. While at Auburn University Jackson won the 1985 Heisman Trophy annually awarded to the most outstanding collegiate football player in the United States. He also ran a 40-yard dash in 4.