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When I was a boy we used to get a store catalogue, it was a big thick book printed on glossy paper and full of good quality photos of all the items for sale. I used to enjoy browsing through the whole thing. I even looked at sections on things I had no real interest in like jewellery and watches. I would look at all of the toys of course, deciding which ones I would like to have.
When my parents were not around I would also frequently look at the lingerie section. This sated my curiosity as to what women were wearing under their outerwear, which was rarely seen. I liked the look of the panties and bras, their pretty designs. I was also impressed by the wide range available. There were many different colours - white and cream seemed the most common, but there were also blue, black, red etc. The models wearing the underwear were beautiful, a mix of blondes and brunettes, though there was no ethnic diversity. There were several different types of photo, frontal shots of women wearing matching bras and panties, above waist shots showing bras only and ones of the top half of their legs showing panties only. In most of the photos the women were smiling which felt like they approved of you looking at their underwear and enjoyed that. In some of the photos the model was on their own, in others 2 or 3 were in a group all looking at each other as if it was some kind of social event which they all came to for the fun of checking out each other's lingerie and showing off their own.
In some photos the models were wearing semi-transparent lacy affairs where you could see a fair amount of their body - their nipples were visible through the bras and a dark triangle between their legs. This was kind of educational as I hadn't seen this anywhere else. The women always seemed to have quite large breasts, suggesting that the women the catalogue was trying to sell to liked that, although maybe they were targetting male buyers looking for presents for their partners.
I think catalogues like this have pretty much died out because of the internet, which is a shame.
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